Chairman of Chaozhou CPPCC Inspects Jinqiangyi Ceramics, Boosting Digital Transformation and Market Expansion

In the golden autumn of October, a season brimming with fruits, Chairman of the Chaozhou Municipal Committee of the Chinese People’s Political Consultative Conference (CPPCC) and his delegation conducted a special research visit to Jinqiangyi Ceramics in early October. Centering on key topics such as digital transformation, market expansion amid the current domestic and international landscape, and core competitiveness enhancement, the delegation held in-depth discussions with the company’s general manager, gaining a detailed understanding of the enterprise’s equipment upgrading, technological R&D, brand building, and other aspects, while listening to its opinions and suggestions.
 
During the inspection, the municipal leaders went deep into the intelligent production workshop, on-site observing the operation of digital production lines and the effectiveness of intelligent equipment upgrading. They inquired meticulously about the investment scale in technological R&D, breakthroughs in core processes, and progress in brand development. At the forum, the company’s general manager gave a comprehensive report on the enterprise’s development: in recent years, it has steadily advanced “intelligent upgrading and digital transformation”, introducing high-end smart equipment and full-cycle digital management systems to eliminate data silos across the production chain; facing the complex market environment, it has deepened its presence in domestic and foreign markets, expanded emerging channels like cross-border e-commerce, and driven product innovation through technological R&D, solidifying its competitive edge. Meanwhile, the general manager put forward opinions and suggestions on industry pain points and policy support needs.
 
The municipal leaders highly recognized Jinqiangyi Ceramics’ development achievements, noting that the ceramic industry is a signature advantageous industry of Chaozhou. They emphasized that enterprises should take innovation as the core driver, deepen digital transformation, and strengthen technological R&D and brand building. Regarding market expansion, the leaders stressed the need to accurately grasp domestic and international trends, consolidate traditional markets, explore emerging ones, and enhance risk resistance through differentiated strategies. They also stated that the government will optimize the business environment and fully support enterprises in addressing development challenges.
 
This research has charted a clear course for the enterprise. Jinqiangyi Ceramics will implement the leaders’ instructions, increase investment in digitalization and R&D, deepen its footprint in the global market, and contribute more to the high-quality development of Chaozhou’s ceramic industry with greater strength.